WICKED

Social Campaign Creative

Client: Universal Studios
Studio: Digital Media Management
Role: Associate Creative Director

With Universal Pictures, we set out to define a social creative tone as enchanting as Wicked itself. We crafted two campaigns: one bursting with bold visuals and playful copy to capture the show’s magic, the other building Shiz University into an immersive, in-world experience. By blending inventive storytelling with seamless collaboration, our creative approach brought Oz to life online, sparking fandom and excitement at every turn.

We shaped this tone through everything from tour graphics to holiday moments—each creative pulsing with Oz’s magic. Spotlighting Cynthia Erivo and Ariana Grande, we conjured dynamic text, mesmerizing visuals, and scroll-stopping ideas that made every fan feel part of the story.