THE APPRENTICE

Social Campaign Creative

Client: Briarcliff Entertainment
Studio: Digital Media Management
Role: Associate Creative Director

Every story has its origin, yet some command attention with a haunting resonance that captivated all of America. Partnering with Briarcliff Entertainment, our mission was to craft an engaging social media campaign for the docudrama, The Apprentice. This darkly comedic tale navigates the rise of the infamous Donald Trump, guided by the controversial Roy M. Cohn.

Embracing a “punk-rock” vibe, we designed creative assets infused with the gritty spirit of the 1970s and 80s, reflecting the film's unique atmosphere while highlighting its comedic undertones. Moreover, we focused on creating promotional materials that celebrated the film’s critical success, establishing it as a must-see for cinephiles everywhere. The campaign aims to spark curiosity and conversations, inviting audiences to delve into this provocative exploration of ambition and influence.