THE APPRENTICE

Social Campaign Creative

Client: Briarcliff Entertainment
Studio: Digital Media Management
Role: Associate Creative Director

Some stories demand the spotlight. With Briarcliff Entertainment, we set out to build a social campaign for The Apprentice that would capture the film’s audacious spirit. This darkly comedic docudrama follows Donald Trump’s rise, mentored by the notorious Roy M. Cohn.

We developed a social creative tone rooted in punk-rock irreverence—gritty, bold, and subversive. Our assets pulsed with the raw attitude of the '70s and '80s, channeling the film’s offbeat energy and sharp humor straight into every post.

Our campaign celebrated the film’s critical buzz with punchy promos, cementing its must-see status for cinephiles and fueling conversations about ambition, power, and cultural impact.