I AM CELINE DION

Social Campaign Creative

Client: Prime Video
Studio: Digital Media Management
Role: Associate Creative Director

For I AM: CÉLINE DION, we set out to develop a social creative tone as powerful and heartfelt as Céline herself—centering on authenticity, connection, and celebration. By crafting bespoke assets and personalized outreach, we energized superfans and creators to share their stories, managed vibrant global fan accounts, and delivered engaging toolkits and curated gifts that amplified organic buzz.

Our creative tone carried across Amazon MGM Studios and Céline’s own channels, from custom content to standout partnerships like @DrinksForGayz. The result: a campaign that felt personal, celebratory, and fan-powered—propelling the film to #1 worldwide and earning rare, universal acclaim.