HOUSE OF THE DRAGON

Social Campaign Creative

Client: HBO
Studio: Digital Media Management
Role: Associate Creative Director

For House of the Dragon’s second season with HBO, we set out to forge a social creative tone as epic as Westeros itself—bold, cinematic, and fiercely loyal to fan passions. Our strategy spotlighted Team Green and Team Black with dramatic visuals and dynamic storytelling, letting the show’s dragons and rivalries roar across every platform.

We fueled fandom with 135+ bold assets, each crafted to capture iconic moments and drive conversation. Our reactive posts channeled the show’s drama in real time, while immersive content expanded Westeros and kept fans coming back—cementing HBO as the home for House of the Dragon discourse.