DESPICABLE ME 4

Social Campaign Creative

Client: Universal Studios | Illumination
Studio: Digital Media Management
Role: Associate Creative Director

Gru and the Minions upped the mischief again with a fresh chapter in their beloved saga.

To develop the social creative tone, we zeroed in on the franchise’s signature mischief—centering bold visuals, zippy transitions, and punchy copy around new villains, wild heists, and quirky family dynamics. Every asset popped with Minion-inspired yellow and eye-catching details, channeling the playful chaos that fans love.