3 BODY PROBLEM

Social Campaign Creative

Client: Netflix
Studio: Digital Media Management
Role: Associate Creative Director

We partnered with Netflix for a social campaign to promote the series based on the beloved book series, The Three-Body Problem. We set out to capture the series' target audiences—ranging from sci-fi superfans to mystery seekers across the universe—by immersing them in the thrill, wonder, and terror of humanity on the brink.

Building custom creatives with hidden messages, AV pieces showcasing the star-studded talent, and a long-form edit featuring a global stunt only the San-Ti could have pulled off, we introduced fans to the new series through bespoke creatives highlighting the visually stunning moments. Adding in visual touches that had our fans guessing what could happen next.